Event promotion best practices
We are excited about the upcoming Frostbite events. While we promote the events, to have a successful outcome also depends on our participating businesses to get their followers excited too. Here are suggested best practices to make your part of the trail successful.
1. Print out the flyer to place visibly throughout your establishment.
2. Copy the flyers and post them on your business and personal social channels.
3. Create short videos to promote what you will feature at the next Trail event. Use Reels, TikToks, or YouTube Shorts for teasers, speaker spotlights, and behind-the-scenes glimpses to drive higher engagement.
4. Use the hashtag #FrostbiteTrail with your social posts
5. Add the events on your calendar section of your social page.
6. Send out an upcoming events blast to your subscribers.
7. Make a countdown social posting plan as it gets closer to the date to help build hype.
8. Remind your clientele about the next event when they visit your establishment
9. Create postcards for your check out area and or the billfold when presenting the check.
10. Be sure sure your staff knows about the date and ask them to spread the news!
11. Take appetizing photos of your upcoming feature items to post on social media.
12. Print out the upcoming menu with all of the participating venues as we can all help share the trail events!
